How To Be An Executer (and a unique snowflake)

Ideas are commodity. Execution of them is not.   – Michael Dell

I really pride myself on my execution.

On the first Monday morning of every month, we have a 2 hour company meeting to figure out what our team is going to tackle and focus on for the next 28 days.

More often than not, by the end of the meeting, I’m dealt a big audacious company goal with zero idea of how to get it done.

That’s right. I get thrown into a lion/tiger/bear den every month, like clockwork.

It’s scary as hell and I often can’t tell if the increased thumping in my chest is from excitement or fear. Likely both. Thank goodness for daily meditation.

For a lot of folks, having a goal with no clear direction and hearing Nike’s famous words – just do it, can produce an Olympic sized pool of anxiety. This is how to not go crazy when it happens.


Perspective is everything.

Yes, it’s a massive cliche, but there’s a reason why cliches exists – they’re true 93% of the time.

“My boss wants to screw me over, work me to death and is out to get me”


“My boss is trusting me with a huge task and pushing me to be better at what I do”

How you perceive the situation will determine the majority of your motivation so go for the latter because it’s often true. (If you say it isn’t, I need pics or it didn’t happen)


Think like your baby nephew.

As a 2 year old, how do you find out if something’s edible? You eat it. Then you either cry because it was sand or you’re happy because you’ve found the existence of chicken nuggets. Be open to trying every single possible tactic and strategy that can help you get closer your goal, you just never know (again, cliches work). And if you eat sand, you’ll know better for next time.

Babies also never dwell. They eat some sand, cry a little and move on to the next mystery substance – likely glue. You want that insatiable curiosity. Don’t carry around baggage or reservations from past outcomes, it’s the most harmful and hindering thing you can do to yourself and it’s completely in your own head.

I have not failed. I’ve just found 10,000 ways that won’t work.    – Thomas Edison

Listen to Thomas, he was a smart guy.


Hustle your face off.

There’s a time to be creative and think about high level strategies and tactics. Then there’s a time to put in the work and hustle your ass (and/or face) off. Find the ONE solution to your problem that gives you 80% of the results and then pour every single resource you have into that solution.

But let’s be honest, most people don’t have a problem with working hard, they have an ego and pride problem. If the solution isn’t glamorous, exciting or heroic, people often think they can do better. Airbnb sold cereal to stay alive so that they could EVENTUALLY become a 10 BILLION dollar company. Check your ego at the door if you want to be an executer.


The high level, cliche-filled fluffy stuff about execution is often disregarded because people think it’s “common sense”. Here’s one thing I know as fact: common sense is pretty freaking hard to find.

If you can keep these three things in mind every time you get dealt with something deemed impossible or that’s never done before, you’ll be in a better position than 96% of the population. Executers are a rare breed, if you can prove to your boss, yourself or whomever, that you are one of them – congratulations, you’re a unique snowflake and I can guarantee that you won’t be easily replaced.


Thanks for reading and until next time, let me know how I can help you get to where you want to go.

Moonshots @insidePN. Growth Alumna @OpenCareHQ. Member of @Growthhackers. Lifelong Student. Collector of Experiences. Can be seen writing on a good day.

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