About

HEY, I AM EVA
Mostly a traveller
Dabbles in product & growth
Audaciously sarcastic

A Quick Summary

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Studied the human body and how it works. But mostly just partied a lot with great people.

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Grew Twitter followers, moderated the community and most importantly, worked with amazing folks like Everette Taylor, Dylan LaCom, Sean Ellis, and more

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Lead growth, achieved some great results (scroll down to see them), wore every hat from customer success to product management. And I was lucky enough to work with some of the smartest people I'll ever know.

Location

Currently working on moonshot-type projects with a fantastic team while travelling the world.

Growth Stuff

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Scrappy Marketing

Scrappy Marketing

$1 CAC for 100,000+ registered users using a mix of offline and online tactics.

SEO & Email Marketing

SEO & Email Marketing

Scalable white hat SEO strategies that led to 702 #1 positions for competitive keywords.

Examples: Toronto Dentist, Vancouver Chiropractor, etc.

User Acquisition

User Acquisition

Grew 4000 registered doctors to 120,000 on the platform in 24 months.

20% sustainable user growth month over month.

Notable mentions

  • 2000% increase in user acquisition from one campaign
  • Launched and executed the first free to paid strategy, $0 to $10,000 MRR in 3 months
  • Email Drip Campaign Averages: 45% Open Rate, 15% Click Throughs
  • Conducted over 500 customer development interviews.
  • Created partnerships and on-boarded some of Canada’s largest auxiliary healthcare clinic chains (ptHealth, Athlete’s Care, etc)
  • CRO on user signups: 18% —> 42% total conversion.

Speaking Stuff

Like most people, standing in front of large crowds isn’t my ideal Saturday but giving back to students is. Here are a couple places I’ve spoken — topics centred around startups, digital marketing and career progression.

Travel Stuff

“One’s destination is never a place, but a new way of seeing things.” – Henry Miller

Travelling is a huge personal ambition of mine. The people you meet, places you see and the perspectives you gain are irrevocably invaluable.

Costa Rica
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Costa Rica

Costa Rica

Indonesia
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Indonesia

Bali, Lombok, Flores and Maratua Island.

Peru
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Peru

Peru

My Backstory

After graduating in 2013 with dreams of working at a startup and travelling the world, I quickly realized my kinesiology degree wasn’t going to help in either departments.

The series of events that followed became the theme of my thus far career — unorthodox hustle.

I decided I wouldn’t let the myriad of yippie excuses stop me from getting what I wanted, whether that be a specific role or a company-wide milestone. Lack of experience, youth, no credentials — none of it really mattered. Here I am, 25 years young — working at a tremendous company and travelling the world while doing it. I’m not a special snowflake — there’s always a way to get to where you want to go, the key is to never stop moving.

 


 

That’s it! If you read all that, you are an angel of a human being so thank you. If there’s anything I could help with — I’d love to connect sometime.

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